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TOPIC 1: FUNDAMENTALS AND KEY CONCEPTS OF NEUROMARKETING
00:21:52
Use neuroscience to detect subconscious triggers, measure attention and emotion with objective techniques, and craft messages that lower mental effort, trigger emotions, and boost conversion and loyalty.
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TOPIC 2: MENTAL AND CHEMICAL PROCESSES OF THE CONSUMER
00:18:47
Design experiences and interfaces that reduce cognitive friction, trigger emotional reward, and turn interactions into memories that drive adoption, retention and loyalty.
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TOPIC 3: REPRESENTATIONAL SYSTEMS AND VISUAL MARKETING
00:22:22
Design messages and visuals that connect with visual, auditory, and kinesthetic profiles to raise perceived quality, guide attention, and increase closes and conversions.
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TOPIC 4: EXPANDED SENSORY MARKETING
00:20:32
You will design multisensory experiences combining music, vocal tone, light, scent, texture and tastings to influence purchase pace, create brand identity, and boost trust, loyalty and conversions.
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TOPIC 5: BEHAVIORAL DYNAMICS AND EMPATHY
00:21:20
Design offers that connect with biological motivators, identify key pain points, build trust with proof and guarantees, and turn attention into sales using empathy and positive cues.
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TOPIC 6: COGNITIVE BIASES I: FOCUS AND EVALUATION
00:23:15
Use testimonials and stories, strong aesthetics and a standout feature, plus clear visual cues and hierarchy to build trust, guide the eye and boost conversions.
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TOPIC 7: COGNITIVE BIASES II: CLARITY AND JUSTIFICATION
00:22:45
Design intuitive messages and flows that reduce overload, boost trust and conversion, turn doubts into loyalty, and use curiosity and testing to drive purchases.
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TOPIC 8: COGNITIVE BIAS III: LOSS AND RISK
00:22:27
Turn personalization and free trials into a sense of ownership to raise perceived value, conversion and loyalty, using loss aversion, guarantees, follow up and urgency to drive purchases and retention.
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TOPIC 9: COGNITIVE BIAS IV: CHOICE ARCHITECTURE
00:20:05
Design categories, filters, and decoy options that turn confusion into a purchase, highlight key benefits, and use defaults and smooth interactions to reduce friction and boost retention.
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TOPIC 10: PRICING STRATEGIES AND PERCEPTION OF VALUE
00:21:19
Master how to design payments and pricing that reduce friction, boost conversions, and use anchors, rounding, decimals, bundling, and segmentation to justify premium fees with social proof
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TOPIC 11: SOCIAL INFLUENCE, LIKEABILITY AND VALIDATION
00:22:13
Master how mirror neurons, fear of rejection, tribalism and social proof drive purchases and how to use stories, reviews, endorsements, gifts, small commitments and personalization to boost trust, conversions and loyalty
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TOPIC 12: VALUE PROPOSITION ARCHITECTURE
00:22:16
You will diagnose your audience's pain and create unique offers and structured messages that communicate benefits, align identity and emotion, and convert interest into loyalty.
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TOPIC 13: PRINCIPLES OF PERSUASIVE WRITING
00:19:14
Master persuasive copy techniques to stop the scroll, turn features into benefits, dismantle objections, and use calls to action and urgency to convert readers into customers.
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TOPIC 14: ACTIVATORS AND LINGUISTIC ELEMENTS
00:21:04
Master imperatives and infinitives to turn descriptions into calls to action, transform sayings into headlines that cut through ad blindness, and use second person, urgency, and metaphors to boost conversions
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TOPIC 15: STORYTELLING I: THE POWER OF STORIES
00:20:42
Master how to structure advertising stories that turn the customer into the protagonist, evoke emotional imagery and drive purchase decisions through conflict, climax, and vulnerability to build brand recall and loyalty.
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TOPIC 16: STORYTELLING II: THE HERO METHODOLOGY
00:22:39
Master narrative structure to turn campaigns into stories with the customer as the protagonist, identify obstacles and gaps, create persuasive triggers, and design steps that ease adoption, purchase, and loyalty.
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TOPIC 17: DIGITAL INTEGRATION AND STRATEGY
00:21:08
Audit market and competitors, define metrics, design an operational plan with budget and tracking, create landing pages and high-converting creatives, produce content 80% educational 20% promotional, and retention to increase renewals
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TOPIC 18: EMAIL STRATEGIES AND ARTIFICIAL INTELLIGENCE
00:21:05
Master brand tone, craft irresistible subject lines and hyperpersonalized messages that avoid spam, apply honest scarcity, use generative models for psychographic profiles, and automate data-driven lead magnets.
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TOPIC 19: DOWNLOAD PDF DOCUMENTATION
00:00:00
