▶TOPIC 1: FUNDAMENTALS AND KEY CONCEPTS OF NEUROMARKETING
00:21:52
Use neuroscience to detect subconscious triggers,measure attention and emotion with objective techniques,and craft messages that lower mental effort,trigger emotions,and boost conversion and loyalty.
▶TOPIC 2: MENTAL AND CHEMICAL PROCESSES OF THE CONSUMER
00:18:47
Design experiences and interfaces that reduce cognitive friction,trigger emotional reward,and turn interactions into memories that drive adoption,retention and loyalty.
▶TOPIC 3: REPRESENTATIONAL SYSTEMS AND VISUAL MARKETING
00:22:22
Design messages and visuals that connect with visual,auditory,and kinesthetic profiles to raise perceived quality,guide attention,and increase closes and conversions.
▶TOPIC 4: EXPANDED SENSORY MARKETING
00:20:32
You will design multisensory experiences combining music,vocal tone,light,scent,texture and tastings to influence purchase pace,create brand identity,and boost trust,loyalty and conversions.
▶TOPIC 5: BEHAVIORAL DYNAMICS AND EMPATHY
00:21:20
Design offers that connect with biological motivators,identify key pain points,build trust with proof and guarantees,and turn attention into sales using empathy and positive cues.
▶TOPIC 6: COGNITIVE BIASES I: FOCUS AND EVALUATION
00:23:15
Use testimonials and stories,strong aesthetics and a standout feature,plus clear visual cues and hierarchy to build trust,guide the eye and boost conversions.
▶TOPIC 7: COGNITIVE BIASES II: CLARITY AND JUSTIFICATION
00:22:45
Design intuitive messages and flows that reduce overload,boost trust and conversion,turn doubts into loyalty,and use curiosity and testing to drive purchases.
▶TOPIC 8: COGNITIVE BIAS III: LOSS AND RISK
00:22:27
Turn personalization and free trials into a sense of ownership to raise perceived value,conversion and loyalty,using loss aversion,guarantees,follow up and urgency to drive purchases and retention.
▶TOPIC 9: COGNITIVE BIAS IV: CHOICE ARCHITECTURE
00:20:05
Design categories,filters,and decoy options that turn confusion into a purchase,highlight key benefits,and use defaults and smooth interactions to reduce friction and boost retention.
▶TOPIC 10: PRICING STRATEGIES AND PERCEPTION OF VALUE
00:21:19
Master how to design payments and pricing that reduce friction,boost conversions,and use anchors,rounding,decimals,bundling,and segmentation to justify premium fees with social proof
▶TOPIC 11: SOCIAL INFLUENCE,LIKEABILITY AND VALIDATION
00:22:13
Master how mirror neurons,fear of rejection,tribalism and social proof drive purchases and how to use stories,reviews,endorsements,gifts,small commitments and personalization to boost trust,conversions and loyalty
▶TOPIC 12: VALUE PROPOSITION ARCHITECTURE
00:22:16
You will diagnose your audience's pain and create unique offers and structured messages that communicate benefits,align identity and emotion,and convert interest into loyalty.
▶TOPIC 13: PRINCIPLES OF PERSUASIVE WRITING
00:19:14
Master persuasive copy techniques to stop the scroll,turn features into benefits,dismantle objections,and use calls to action and urgency to convert readers into customers.
▶TOPIC 14: ACTIVATORS AND LINGUISTIC ELEMENTS
00:21:04
Master imperatives and infinitives to turn descriptions into calls to action,transform sayings into headlines that cut through ad blindness,and use second person,urgency,and metaphors to boost conversions
▶TOPIC 15: STORYTELLING I: THE POWER OF STORIES
00:20:42
Master how to structure advertising stories that turn the customer into the protagonist,evoke emotional imagery and drive purchase decisions through conflict,climax,and vulnerability to build brand recall and loyalty.
▶TOPIC 16: STORYTELLING II: THE HERO METHODOLOGY
00:22:39
Master narrative structure to turn campaigns into stories with the customer as the protagonist,identify obstacles and gaps,create persuasive triggers,and design steps that ease adoption,purchase,and loyalty.
▶TOPIC 17: DIGITAL INTEGRATION AND STRATEGY
00:21:08
Audit market and competitors,define metrics,design an operational plan with budget and tracking,create landing pages and high-converting creatives,produce content 80% educational 20% promotional,and retention to increase renewals
▶TOPIC 18: EMAIL STRATEGIES AND ARTIFICIAL INTELLIGENCE
00:21:05
Master brand tone,craft irresistible subject lines and hyperpersonalized messages that avoid spam,apply honest scarcity,use generative models for psychographic profiles,and automate data-driven lead magnets.
▶TOPIC 19: DOWNLOAD PDF DOCUMENTATION
00:00:00
