Change management cycle - productivity work

The change management cycle is one of the main adaptation strategies that companies use to remain competitive. In an environment where the market is constantly evolving, it is essential to be prepared to face the changes that may arise. Therefore, acquiring knowledge about change management is essential if we want to remain relevant in the marketplace.

In this guide we will explore the key concepts related to change management. This will enable you, as a coach, to help your clients develop one of the most valuable competencies for teams in their quest for successful results in the face of competition.

What is change management?

Change management is a strategy based on anticipating actions to address significant changes in the market that may require a rapid response. These strategies are aimed at the members of the organization, who must be trained to make the necessary adjustments and maintain the company's competitiveness.

An example of these strategies may be structural reorganization within the company, which may be necessary due to accelerated growth or expansion into international markets.

Develop change strategies aligned with your company's objectives.

An effective way to anticipate your company's adaptation needs is to follow its long-term vision and objectives. For example, if your company plans to expand into new markets, it will be crucial to have a strategy that allows you to grow your workforce smoothly.

To achieve this, you could ensure that you have a strong human resources department, with pre-screened candidates for the new positions. In addition, you will need to adjust budgets to cover the new salaries and have leaders who can train the new staff, among other factors.

Develop strategies based on market growth

Knowing how to interpret market trends is key to ensuring the survival of your company, product or service. Many leading companies have failed because they did not know how to adapt in time to market demands. This process will depend on your personal development and the preparation you invest in knowing both your business and the market in which you operate. A clear example is that of the telephone companies that failed to adapt to the rise of smartphones, which led to their bankruptcy.

To prevent your company from following the same path, you should have a team dedicated to research and development of technologies or trends that may arise in the market. This way, you will be prepared to act quickly when market conditions change.

This applies to any type of product or service. If your business, for example, is offering coaching services, you might notice a trend towards the use of mobile applications to interact with clients. In this case, the right move would be to investigate how to develop an app that allows you to connect with your clients and offer quality remote services.