QUESTION 1: Which of the customer relationship management roles is described as primarily reactive?
QUESTION 2: What is the main objective of the "Customer Success" role?
QUESTION 3: What does the Account Management role primarily focus on?
QUESTION 4: What function acts as the "first line of defense" in handling day-to-day inquiries and complaints?
QUESTION 5: What role anticipates problems and seeks to improve the customer experience over the long term?
QUESTION 6: Which of the following activities is a typical responsibility of an account manager?
QUESTION 7: Why is it vital to understand the intersections between these roles?
QUESTION 8: Which of the following roles does NOT have commercial activity as its primary motivation?
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