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Test Pain, Pleasure and Combustion Points

QUESTION 1: What are the "pleasure points" in the customer journey?

QUESTION 2: What is an example of a "pain point" in e-commerce?

QUESTION 3: What are "burning points"?

QUESTION 4: What is an organization's objective in relation to the key points of the customer journey?

QUESTION 5: Which of the following is a strategy to mitigate pain and burn points?

QUESTION 6: Why is it important to have contingency plans?

QUESTION 7: What does transparency on controversial issues such as price increases prevent?

QUESTION 8: What can turn a short line in a store into a "burning point"?

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