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Test Brand identity
Agenda
QUESTION 1: WHAT IS BRAND IDENTITY?
Market segment in which you are going to market your products or services
Technique for the acquisition and maintenance of professional relationships
Group of visible characteristics that delimit the vision and values of your venture
Attitudes and knowledge that impact the success of your business
QUESTION 2: WHICH OF THESE IS NOT ONE OF THE BENEFITS OF A GOOD BRAND IDENTITY?
Differentiate yourself from the rest of the market
Denotes quality
Customer loyalty
Spending less money on your company's budget
QUESTION 3: WHAT IS THE MOST DIFFICULT PHASE OF THE BRAND IDENTITY PROCESS?
Research
Organize the content
Ideation and design of visual components
Monitoring the impact of your brand identity
QUESTION 4: WHAT SHOULD YOU DO IN THE IDEATION AND DESIGN STEP OF THE VISUAL COMPONENTS?
Define how you are going to market your product or service
Turn everything you researched into a visual expression for your company
Define your market niche
Research your competition
QUESTION 5: WHAT SHOULD YOU NOT FORGET WHEN ORGANIZING THE CONTENT AND HOW YOU WILL USE IT?
The right budget for the first year of your business
Keeping an eye on your competitors
Increasing the price of your products or services
Using social networks
QUESTION 6: WHAT TOOLS CAN YOU USE TO MONITOR THE IMPACT OF YOUR BRAND IDENTITY?
Squarespace
Ahrefs
Google analytics
Google translator
QUESTION 7: WHAT WILL LET YOU KNOW WHAT YOUR COMPETITORS ARE DOING?
Being able to raise prices to earn more money
Imitate what they do
How to minimize the impact of your products
None of the above
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