QUESTION 1: WHAT IS THE FOCUS OF CUSTOMER-ORIENTED MARKETING?
QUESTION 2: WHAT IS ACHIEVED WITH INTERACTIVITY?
QUESTION 3: WHAT IS THE USE OF PERSONALIZED COMMUNICATION?
QUESTION 4: WHAT IS THE OBJECTIVE OF A LOYALTY PROGRAM?
QUESTION 5: WHAT IS A BASIC ACTION TO PERSONALIZE THE SHOPPING EXPERIENCE?
QUESTION 6: WHICH OF THESE OPTIONS NEGATIVELY AFFECTS THE PURCHASE DECISION IN A DIGITAL ENVIRONMENT?
QUESTION 7: WHAT CAN BRANDS DO TO BUILD CUSTOMER LOYALTY?
QUESTION 8: WHAT TOOL IS USEFUL TO NURTURE YOUR COMMUNICATION CHANNELS?
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