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Test Importance of innovation
Agenda
QUESTION 1: IS INNOVATION IMPORTANT FOR THE CONTINUITY OF MY COMPANY?
No
Yes
Depends on the type of business
Only at the beginning
QUESTION 2: IS INNOVATION A SIMPLE PROCESS?
Yes
No
Depends on product
Only if little time is devoted to it
QUESTION 3: IS INNOVATION A COSTLY PROCESS?
No
Yes
On a few occasions
Only in services
QUESTION 4: SHOULD I INNOVATE IN TIME?
No, only when necessary
Only if your product is very complex
Only if you have a lot of money
Yes
QUESTION 5: IS IT USEFUL TO FOSTER A CULTURE OF INNOVATION AMONG MY EMPLOYEES?
No
Only among a few employees
Only when you have been innovating for a long time
Yes
QUESTION 6: CAN FOSTERING A CULTURE OF INNOVATION IN MY COMPANY LOWER THE COST OF INNOVATION?
No
They tend to be more expensive
Yes
Only at the beginning
QUESTION 7: IS IT IMPORTANT TO KNOW MY MARKET?
Yes
At least the basics
Only if you want to sell more
None of the above
QUESTION 8: INNOVATION IMPLIES:
Reinvest less money in my products
To produce a wider variety of products
Predicting trends in my market
Creating more companies
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