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Test Market study
Agenda
QUESTION 1: WHY DO YOU CARRY OUT A MARKET STUDY?
To know how much money to spend in your company
To choose your target market
To choose which product to sell
To spy on your competitors
QUESTION 2: WHAT TYPES OF MARKET RESEARCH EXIST?
Internal and external
Fast and slow
Primary and secondary research
Prospective and introspective study
QUESTION 3: WHAT IS ONE OF THE STAGES OF MARKET RESEARCH?
Research your industry on the Internet
Ask yourself what kind of business you want to start
Organize your business hierarchically
Target market study
QUESTION 4: WHAT METHODS CAN YOU USE TO COMPLETE THE PREVIOUS STEP?
Brainstorming
Surveys and questionnaires
Market organization chart
Experimental method
QUESTION 5: WHY IS IT GOOD TO MAKE RECOMMENDATIONS TO OTHER COMPETING BUSINESSES?
Because they can help your company grow
In order to spy on them
It is not good to make recommendations to competing businesses
Because it is easier than marketing the product yourself
QUESTION 6: WHAT IS THE THIRD STAGE OF THE MARKET RESEARCH I MENTIONED?
Study potential customers
Research competitors
Industry Overview
Finding ways to destroy the competition
QUESTION 7: WHY SHOULD YOU START WITH SECONDARY RESEARCH?
Because experts recommend it
Because it is more specific
Because it gives you less information
None of the above
QUESTION 8: WHAT IS A FOCUS GROUP?
Competitors' customers
Small group organized by you where you present your products
Group of people attending an event about your specific industry
People who answer your online questionnaires
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