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Test Unique selling proposition
Agenda
QUESTION 1: WHAT IS THE UNIQUE SELLING PROPOSITION?
Tool to identify the weaknesses, threats, opportunities and strengths of a company or an individual
Simple representation of a procedure detailing all actions sequentially
Theory that stipulates that all human beings base their actions on the satisfaction of their basic needs
What differentiates your company from others like it in the marketplace
QUESTION 2: ON WHOM DID ALEX DECIDE TO FOCUS HIS LIFE COACHING BUSINESS?
In divorced couples
In recently divorced men
In recently divorced women
In couples with marriage problems
QUESTION 3: WHICH OF THESE IS A QUESTION YOU NEED TO ANSWER TO CREATE YOUR UNIQUE SELLING PROPOSITION?
What is your business budget?
What makes you and your venture unique?
What products or services are you going to market?
What are your marketing strategies?
QUESTION 4: WHICH OF THESE IS A QUESTION YOU SHOULD ASK YOURSELF TO GATHER INFORMATION ABOUT YOUR IDEAL CUSTOMER?
What does my target customer want?
How much money can my customer spend on my services or products?
Average income of my ideal client?
How many customers do you have in your niche market?
QUESTION 5: IS THE UNIQUE SELLING PROPOSITION THE SAME AS THE SLOGAN?
Yes
No
QUESTION 6: WHAT DO YOU NEED TO DO TO GAIN A DETAILED UNDERSTANDING OF THE OVERALL MARKET AND BETTER FOCUS YOUR BUSINESS EFFORTS?
Business Overview
Maslow's pyramid
Marketing strategies
Market research
QUESTION 7: WHY IS A GOOD UNIQUE SELLING PROPOSITION BECOMING MORE AND MORE INDISPENSABLE?
Because it is mandatory
Because it is cheap
Because the market is becoming more and more saturated
None of the above
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INCORRECT QUESTIONS
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