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Test Return on investment
Agenda
QUESTION 1: WHAT IS RETURN ON INVESTMENT?
This is the financial metric that allows us to validate an investment based on equity, not total assets
This is the financial metric that allows us to validate an investment by calculating the net profit against the total investment made
QUESTION 2: HOW DO YOU KNOW HOW LONG IT WILL TAKE TO RECOVER THE INVESTMENT?
Calculating the payback period
Calculating the rate of return on investment
QUESTION 3: WHAT CAN A NEGATIVE ROI RESULT MEAN?
That we need to find more funding
That the investment has not yet been recovered
That there are profits
None of the above
QUESTION 4: WHAT IS THE PURPOSE OF THE ROI?
Identify where to put the money and how much to spend
To outline new, more realistic and timely objectives
Measure the profitability of investments
All of the above
QUESTION 5: WHAT PROFIT MARGIN IS ACCEPTABLE FOR A MARKETING CAMPAIGN?
From 200 % to 400 %
From 400 % to 600 %
QUESTION 6: WHICH OF THESE ASPECTS IS TAKEN INTO ACCOUNT IN CALCULATING THE ROI?
Inflation
Data manipulation
Interest variation
Direct investment costs
QUESTION 7: WHICH OF THESE ASPECTS IS NOT TAKEN INTO ACCOUNT IN CALCULATING THE ROI?
Operating costs
Taxes
QUESTION 8: WHAT IS PAYBACK?
The return on an investment
The payback period for the investment
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