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Test How to identify our customer base
Agenda
QUESTION 1: WHAT IS ONE WAY TO USE DEMOGRAPHIC DATA TO UNDERSTAND OUR CUSTOMERS?
Identify our most valuable customers
Know the marketing strategies of the competition
Segment and create customer profiles
Establish constant communication with customers
QUESTION 2: WHAT ASPECT OF CUSTOMER BUYING BEHAVIOR HELPS US IDENTIFY THE MOST VALUABLE CUSTOMERS?
Frequency of purchase
Age and gender
Educational level and occupation
Brand loyalty
QUESTION 3: WHAT ONLINE TOOL PROVIDES DATA ON THE DEMOGRAPHICS OF OUR WEBSITE VISITORS?
Google analytics
Customer satisfaction surveys and studies
Analysis of competitors' marketing strategies
Direct observation of the competition
QUESTION 4: WHAT TOOL ALLOWS US TO OBTAIN DIRECT FEEDBACK FROM OUR CUSTOMERS ABOUT THEIR EXPERIENCE WITH OUR PRODUCTS OR SERVICES?
On-line analysis tools
Observation of the competition
Customer satisfaction surveys and studies
Maintain constant communication with customers
QUESTION 5: HOW CAN WE LEARN FROM THE COMPETITION TO IDENTIFY OUR CUSTOMER BASE?
Observing their marketing and sales strategies
Using online analysis tools
Maintaining constant communication with customers
Segmenting and creating customer profiles
QUESTION 6: WHAT DOES OPEN AND CONTINUOUS DIALOGUE WITH OUR CUSTOMERS OFFER US?
Customer demographic information
Patterns, trends and business opportunities
Purchasing behavior data
Knowledge of competitors' marketing strategies
QUESTION 7: WHAT IS A DIRECT WAY TO COLLECT CUSTOMER FEEDBACK?
Observation of the competition
Use of on-line analysis tools
Maintain constant communication with customers
None of the above
QUESTION 8: WHAT DOES CUSTOMER SEGMENTATION AND PROFILING ALLOW US TO DO?
Identify areas for improvement in our products or services
Adapt our marketing and sales strategies
Learn from the competition and position ourselves in the market
Establish constant communication with customers
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