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Test The market study
Agenda
QUESTION 1: WHAT IS THE MAIN OBJECTIVE OF THE MARKET STUDY?
Identify market competitors
Obtain demographic data of the target audience
Evaluate the financial viability of a marketing strategy
Gain an in-depth understanding of the market and its conditions
QUESTION 2: WHY IS IT IMPORTANT TO CONDUCT MARKET RESEARCH BEFORE A MARKETING CAMPAIGN?
To evaluate the financial viability of a product or service
To understand who our potential customers are
To obtain information about the competition in the market
To obtain demographic data about the target audience
QUESTION 3: WHAT DOES MARKET RESEARCH ALLOW US TO EVALUATE IN RELATION TO A PRODUCT OR SERVICE?
The distinctive characteristics of the product or service
Existing market demand
The profitability of a marketing strategy
Competitors' pricing and promotion strategies
QUESTION 4: WHAT IS THE BENEFIT OF ANALYZING THE COMPETITION IN MARKET RESEARCH?
Identify the strengths and weaknesses of the product or service
Determine the most effective distribution channels
Obtain demographic information of the target audience
Differentiate and stand out in the market
QUESTION 5: WHAT ALLOWS US TO EVALUATE THE MARKET STUDY IN TERMS OF FINANCIAL VIABILITY?
The costs and benefits associated with marketing strategies
Consumer preferences and buying trends
Opportunities and threats in the competitive environment
The distinctive characteristics of the product or service
QUESTION 6: WHAT IS ONE OF THE METHODOLOGIES USED IN MARKET RESEARCH?
Secondary data analysis
Evaluation of financial viability
Competitor identification
Estimated expected revenues
QUESTION 7: WHAT DOES MARKET RESEARCH ALLOW US TO OBTAIN IN RELATION TO CONSUMERS?
Financial information about consumers
In-depth ideas and insights into their needs and preferences
Target audience demographics
None of the above
QUESTION 8: WHAT IS ONE OF THE REASONS WHY IT IS IMPORTANT TO CONDUCT MARKET RESEARCH BEFORE A MARKETING CAMPAIGN?
To obtain information about competitors in the market
To evaluate the financial viability of a marketing strategy
To identify the distinctive characteristics of the product or service
To adapt marketing messages and strategies to the target audience
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