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Test What is sales marketing?
Agenda
QUESTION 1: WHAT IS THE DEFINITION OF MARKETING?
A set of activities and processes to satisfy customer needs and desires
Promotion and sale of products and services
The development of business strategies
Customer relationship management
QUESTION 2: WHAT IS THE CORE MARKETING CONCEPT BASED ON?
Creating, communicating and delivering value
Mutually beneficial exchange
Satisfaction of the company's needs
Customer relationship management
QUESTION 3: WHAT DOES CUSTOMER ORIENTATION IMPLY IN MARKETING?
Focus solely on the products or services offered
Focus on new product development
Understand customer needs and desires
Implement competitive pricing strategies
QUESTION 4: WHAT IS ONE OF THE KEY MARKETING PRINCIPLES RELATED TO MARKET SEGMENTATION?
Effective communication
Tailoring strategies to specific customer groups
Market research
Customer relationship management
QUESTION 5: WHAT IS THE IMPORTANCE OF EFFECTIVE COMMUNICATION IN MARKETING?
Segment the market and adapt strategies to specific groups
Establish long-term relationships with customers
Comply with applicable regulations and standards
Inform, persuade and remind customers about products and services
QUESTION 6: WHAT ROLE DO ETHICS PLAY IN MARKETING?
Establish long-term relationships with customers
Avoid deceptive or manipulative practices
Adapt and constantly adjust marketing strategies
Comply with applicable regulations and standards
QUESTION 7: WHAT DOES MARKETING IMPLY AS A CONTINUOUS AND DYNAMIC PROCESS?
Establish long-term relationships with customers
Comply with applicable regulations and standards
Adapt and constantly adjust marketing strategies
None of the above
QUESTION 8: WHAT IS THE MAIN OBJECTIVE OF MARKETING?
Promote and sell products and services
Satisfy customers' needs and desires
Establish long-term relationships with customers
Develop business strategies
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