QUESTION 1: WHY IS IT IMPORTANT TO CHOOSE THE RIGHT MESSAGE IN THE WORLD OF SALES?

QUESTION 2: WHAT CHARACTERISTICS SHOULD AN EFFECTIVE MESSAGE HAVE IN THE CONTEXT OF SALES?

To always use the same message regardless of the context
To confuse the customer and generate interest in the product or service
To adapt the message to the specific situation and the communication channel used
To focus solely on product features and technical specifications

Divide our target audience into two groups and present slightly different messages
Use exclusively technical language and complicated jargon in the message
Create ideal customer profiles based on demographics and interests
None of the above