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Test Perceived value
Agenda
QUESTION 1: WHAT IS THE PERCEIVED VALUE OF A PRODUCT OR SERVICE?
The price the customer is willing to pay
The benefit that the customer will obtain in relation to the price
The quality and performance of the product or service
Customer convenience and experience
QUESTION 2: WHAT FACTORS INFLUENCE THE PERCEIVED VALUE OF A PRODUCT OR SERVICE?
Price and quality
Customer experience and brand reputation
Convenience and after-sales service
All of the above
QUESTION 3: WHY IS IT IMPORTANT TO COMMUNICATE THE PERCEIVED VALUE OF A PRODUCT OR SERVICE?
To influence customers' purchasing decisions
To differentiate yourself from the competition
To capture the attention of customers
All of the above
QUESTION 4: WHAT IS THE ROLE OF PERCEIVED VALUE IN PURCHASE DECISION MAKING?
If the customer perceives a higher value than the price, they are more likely to buy
If the customer perceives insufficient value, he will look for alternatives
Perceived value influences purchasing decisions
All of the above
QUESTION 5: WHAT STRATEGY CAN BE USED TO COMMUNICATE PERCEIVED VALUE?
Understand the customer's needs
Highlight key benefits
Use examples and success stories
All of the above
QUESTION 6: WHY IS IT IMPORTANT TO UNDERSTAND THE CUSTOMER'S NEEDS BEFORE COMMUNICATING PERCEIVED VALUE?
To adapt the message to your specific needs
To provide comparisons with the competition
To offer warranties and free testing
All of the above
QUESTION 7: WHAT STRATEGY CAN BE USED TO COMMUNICATE PERCEIVED VALUE USING TESTIMONIALS FROM SATISFIED CUSTOMERS?
Provide comparisons with the competition
Offer warranties and free trials
Use examples and success stories
None of the above
QUESTION 8: WHAT STRATEGY CAN BE USED TO SUPPORT AND STRENGTHEN THE COMMUNICATION OF PERCEIVED VALUE?
Offer warranties and free trials
Understand the customer's needs
Provide comparisons with the competition
Highlight key benefits
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