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Test The unique selling proposition
Agenda
QUESTION 1: WHAT IS A UNIQUE SELLING PROPOSITION (USP)?
A compelling claim that communicates the key benefits and distinctive features of a product or service
A marketing strategy to increase sales of a product or service
A generic statement about the quality of a product or service
An exclusive discount offered to customers
QUESTION 2: HOW DOES THE UNIQUE SELLING PROPOSITION INFLUENCE SALES?
Increases confusion among customers
It has no impact on the perception of value
Differentiates a product or service from the competition and generates interest
It diminishes trust and credibility in a brand
QUESTION 3: WHAT IS THE BENEFIT OF A COMPELLING UNIQUE SELLING PROPOSITION IN TERMS OF CUSTOMER PERCEPTION OF VALUE?
It makes price more relevant in the purchase decision making process
It increases the perception of value and makes price less relevant
It decreases the perception of value and makes the price more relevant
It has no impact on the perception of value
QUESTION 4: WHAT GENERATES A WELL-DEFINED AND COMMUNICATED UNIQUE SELLING PROPOSITION IN TERMS OF TRUST AND CREDIBILITY?
Increases distrust and uncertainty in a brand
Demonstrates a deep understanding of customers and facilitates purchasing decisions
It generates confusion and doubts in customers
It has no impact on the trust and credibility of a brand
QUESTION 5: WHAT DOES THE USP ALLOW YOU TO DO IN TERMS OF MARKET SEGMENTATION?
Ignore the unique characteristics of the offer and target a broad market
No impact on market segmentation
Limit opportunities to reach new customers
Address specific target audiences and adapt marketing and sales strategies
QUESTION 6: WHAT IS THE FIRST STEP IN DEVELOPING A COMPELLING UNIQUE SELLING PROPOSITION?
Carefully analyze the competition and their strategies
To know the market and the ideal customer in depth
Communicate key benefits clearly and persuasively
Evaluate customer reaction and feedback
QUESTION 7: WHAT SHOULD BE DONE WHEN COMMUNICATING KEY BENEFITS IN A UNIQUE SELLING PROPOSITION?
Be ambiguous and do not provide tangible details
Focus on general and abstract statements
Be specific and concrete in communicating the unique aspects of the offer
None of the above
QUESTION 8: WHAT SHOULD BE DONE ONCE A UNIQUE SELLING PROPOSITION HAS BEEN DEVELOPED?
Ignoring customer reaction and feedback
Do not make adjustments or improvements to the usp
Evaluate its effectiveness through testing and customer feedback
Failure to consider customer feedback
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INCORRECT QUESTIONS
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