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Test Aristotle's Pillars of Persuasion: Ethos, Pathos and Logos
Agenda
QUESTION 1: What are the three pillars of persuasion mentioned in the text?
Logos, Pathos and Ethos
Kairos, Mythos and Telos
Rhetoric, dialectics and grammar
Marketing, leadership and negotiation
QUESTION 2: What characterizes the Logos according to the text?
Relies on the authority of the sender
Appeals to logic through facts, data and rational arguments
Seeks to provoke intense emotions in the audience
Depends on the charisma of the speaker only
3rd QUESTION: In which contexts does the use of Logos stand out?
Art and music mainly
Everyday family relationships
Debates, academic discussions and business environment
Meditation and spirituality
QUESTION 4: What does the Pathos look for in persuasive communication?
Increase operational efficiency
Define performance metrics
Establish formal syllogisms
Connecting through audience emotions
5th QUESTION: What is the Ethos based on?
Relies on the credibility, authority and trustworthiness of the sender
Focuses exclusively on statistics and percentages
Seeks to entertain without informing
Ignores ethical values and previous experience
QUESTION 6: Which of the following examples reflects Pathos?
Last year, our sales increased by 30%
With a small donation, you can change this child's life
I have been working in this industry for ten years
This model is 20% faster and consumes 30% less power
7th QUESTION: How is Ethos constructed according to the text?
Using emotional hyperbole in every argument
Promising results without evidence
By demonstrating experience, past successes and ethical values
Avoiding any reference to previous achievements
8TH QUESTION: What is the most effective persuasion strategy according to the text?
Rely only on cold data and statistics
Appealing only to the audience's emotions
Rely only on the sender's authority
Balance and combine Logos, Pathos and Ethos
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