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Test The principles of persuasion according to Robert Cialdini
Agenda
QUESTION 1: What does the principle of Reciprocity state according to the text?
We obey any instruction without question
We automatically follow the majority
We tend to return favors received
We always prefer the cheapest option
QUESTION 2: What example of Social Proof is mentioned to increase credibility?
Offer free samples before asking for something
Products with thousands of positive reviews are more appealing
A doctor in a gown recommending a drug
Say limited time offer or last units
3rd QUESTION: How is persuasion reinforced by the principle of Authority?
Look for personal affinities with the interlocutor
Create a sense of urgency and exclusivity
Highlighting experience, certifications or success stories
Show lower prices than the competition
4th QUESTION: What behavior enhances Sympathy in persuasion?
Be friendly, smile and look for common ground
Insist on product scarcity
Hide information to generate curiosity
Impose strict rules on the conversation
QUESTION 5: What does the principle of Scarcity produce in behavior?
Reduces the credibility of the message
Invites you to think for a long time before taking action
Eliminates the need for testimonials or reviews
Creates urgency that drives to act quickly
QUESTION 6: Why do small initial engagements promote conversion?
People want to maintain consistency with previous decisions
Customers forget that they are deciding
Users are loathe to switch providers out of laziness
The price automatically drops after the first yes
QUESTION 7: What is the recommended ethical approach in applying these principles?
Maximizing sales while misleading the customer
Creating win-win situations
Increasing the pressure to get a yes
Avoiding being transparent to persuade better
QUESTION 8: How many key principles of persuasion did Cialdini identify from the text?
Four principles
Twelve principles
Six principles
As one
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