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Test The Power of Storytelling to Connect and Make Your Message Memorable
Agenda
QUESTION 1: According to the text, what makes a story stick better in the memory than raw data?
Integrate the information in an emotional and relational context
Present more precise figures
Avoid any emotion
Use only statistics
QUESTION 2: What is one of the three key effects of a well-told story according to the text?
Increase the amount of technical data
Create an emotional connection with the audience
Reduce audience involvement
Eliminate the need for examples
QUESTION 3: What transforms listeners into active participants, according to the text?
Repetition of numbers
Absence of conflict
The greater degree of involvement that narrative generates
Extreme brevity without context
QUESTION 4: What is the three-act structure mentioned?
Statement, climax and epilogue
Generic introduction, development and conclusion
Prologue, conflict and catharsis
Beginning (hook), crux (conflict and transformation) and denouement (resolution and moral)
QUESTION 5: In the text example, what contrasts a story with the statement "Our sales increased by 20%"?
The story of the company on the verge of bankruptcy and subsequent improvement
Comparison with another company without problems
Elimination of any reference to sales
A graph with bars and lines
QUESTION 6: What is recommended to start a story effectively?
Start with a list of metrics
Pose an intriguing question or a surprising statement
Avoid any kind of hook
Start with the denouement directly
QUESTION 7: What is a practical strategy suggested for integrating storytelling into presentations?
To cite only theories without examples
To use extensive technical jargon
To share a real life experience to generate authenticity
To exclude any emotion from the message
8TH QUESTION: According to the text, what do leaders like Elon Musk do when telling stories about SpaceX?
Hide initial failures to protect the brand
Substitute complex statistics for narrative
Ignore the emotional connection with the audience
Share early failures to convey perseverance and connect
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