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Test What is persuasion and why is it a key skill?
Agenda
QUESTION 1: What is the main difference between persuasion and argumentation according to the text?
Persuasion uses emotions and argumentation only data without interpretation
Argumentation addresses crowds and persuasion addresses individuals
Argumentation presents reasons and evidence, while persuasion seeks to make the other adopt the idea as one's own
No difference, they are interchangeable terms
2nd QUESTION: What is the most powerful weapon to achieve persuasion?
The spoken or written word
Exclusive body language
Mass communication technology
Strategic silence
3rd QUESTION: After capturing attention, what should you get from the audience?
Abandon any critical judgment
Repeating the message without understanding it
Reacting only on impulse
Understanding, learning and retention of the arguments
QUESTION 4: In text, what does it mean for the message to "sink in" with the audience?
Repeat endlessly until tired
Present it in such a clear and memorable way that they will understand and remember it
Use technicalities to impress
Relying solely on complex statistics
5th QUESTION: What is the ultimate goal of persuasion?
Align recipients with the idea being advocated, leading them to take action or change their minds
Winning debates for entertainment
Prevent audience from asking questions
Substitute evidence for charisma
6th QUESTION: In what areas is persuasion noted as a key skill?
Exclusively in scientific laboratories
In high performance sports only
Only in religious contexts
Leadership, negotiation, personal relationships and marketing
7TH QUESTION: What does the text state about the presence of persuasion in argumentation?
That persuasion prevents argumentation
That there is a persuasive element underlying almost every argumentation
That argumentation is a variant of advertising
That persuading and arguing never coexist
8TH QUESTION: What is the ultimate purpose of editorials, essays, sentences, and reports according to the text?
Neutralize any influence on the receiver
Entertain without persuasive purpose
Guide the receiver to a certain conclusion through reasoning
Impose a decision without reasons
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