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Test Identity and Brand Values of the Center
Agenda
1st QUESTION: What does it imply to work on identity as a "brand" according to the text?
Clearly defining the institution's unique value proposition
Mercantilize education and compete only on price
Focusing solely on eye-catching advertising campaigns
Copying the model of the school next door
QUESTION 2: What is understood by brand values in an educational center?
The logo as the main element of identity
The living philosophy that is breathed in hallways and classrooms
The slogan that changes every year
Uniforms and corporate colors
3rd QUESTION: What role should the educational leadership assume with regard to institutional values?
Delegate values to external consultants
Limit the dissemination of information bulletins
Define, communicate and embody those values
Ignore them in the face of administrative pressure
4th QUESTION: What is the consequence of consistency between what is said and what is done in a school?
An automatic increase in enrollment without effort
Reducing the curriculum and evaluation
Exclusive dependence on academic rankings
Building the reputation and trust of families
5th QUESTION: What is considered the final "product of value" of the educational project?
The human and competence quality of the graduate
The quarterly report card
The school's technological infrastructure
The number of competitions won
QUESTION 6: Why are alumni key to institutional prestige?
Because they attend all institutional events
Because their ethical and professional performance reflects on the institution
Because they post frequently on social networks
Because they tend to donate economic resources
7TH QUESTION: What should leadership ensure when focusing resources on the exit profile of the student body?
More extracurricular leisure activities
Reducing operating costs
Fulfillment of promises made to families
Periodic replacement of teachers
8TH QUESTION: What ensures the long-term sustainability of the school according to the text?
Increasing the digital marketing budget
Raising tuition fees annually
Partnering with large technology companies
Focus on producing upstanding and capable citizens valued beyond rankings
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