1st QUESTION: What is the "master card" or main specialty of marketing and advertising according to the text?
QUESTION 2: Using the example of luxury department stores, what is a brand really selling when it markets an expensive shirt?
QUESTION 3: How does advertising sell something intangible like "status"?
Please, log in to have your progress recorded. Without logging in, you will be able to take the test but your progress in the course will not be increased