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Test Strategic Communication: Aligning Messages with Objectives
Agenda
QUESTION 1: What distinguishes strategic communication from casual communication?
It is intentional and has a clear purpose
It is always more formal and uses complex language
It only occurs in professional environments
It does not require prior planning and is spontaneous
2nd QUESTION: What is the first fundamental step in strategic communication?
Choosing the right communication channel
Define the objective of the message: what do you want to achieve?
Analyze the audience and their interests
Write the message with as much detail as possible
QUESTION 3: Why is it crucial to analyze the audience before communicating a message?
Because a message is never universal and its effectiveness depends on its adaptation to the person who will receive it
Because it allows the use of more complicated and technical language
Because it ensures that the message will be accepted without any objection
Because it is not necessary, all audiences react the same way
QUESTION 4: Which of the following situations would require an in-person meeting instead of an email?
Send a status update about a project
Communicate a new guideline to the entire team
Giving sensitive feedback on an employee's performance
Confirm the time of an upcoming meeting
QUESTION 5: What is achieved at the highest level of strategic communication?
Ensure that each message is aligned with the organization's vision and values
Make the message as short as possible, regardless of the content
Always use the same communication channel for everything
Prioritize the speed of communication over its clarity
QUESTION 6: What example is used to illustrate a complete alignment of communication with the company's values?
Google
Amazon
Apple
Microsoft
QUESTION 7: What should be tailored to the audience to make the message relevant and resonant?
Only the language, maintaining the same tone and content
Only the content, since the tone is not important
Language, tone and content
Only the channel, without modifying the message
QUESTION 8: What role does the objective play in strategic communication?
It is an optional step that can be skipped
It only serves to choose the right words
It is the compass that should guide all subsequent decisions about the message
Determines only the channel to be used
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