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Test The [C's]: Clarity, Coherence and Consistency in Your Message
Agenda
1st QUESTION: What is the main objective of clarity in communication?
Using highly technical vocabulary to appear expert
Be easily understandable, expressing ideas in the simplest and most direct way possible
Simplify the content so much that it loses its meaning
Leaving the message open to multiple interpretations
2nd QUESTION: What does coherence in a message refer to?
To repeat the same idea over and over again with the same words
That the message is very brief, regardless of the order
That each sentence is clear on its own, even if it doesn't connect with the others
To the internal logical structure, where all parts of the speech are interconnected and follow an order
QUESTION 3: What does consistency in communication imply?
Maintain the same key message over time and through different channels, without falling into contradictions
Change the main message depending on the audience
Saying one thing in a meeting and something different in an email
Ensure that the message is only communicated once
QUESTION 4: Why does coherence make a message not only understandable, but also persuasive?
Because it uses emotional and ambiguous language
Because it presents ideas as a solid and well-thought-out argument, guiding the listener along a path of clear reasoning
Because it presents many disordered ideas for the listener to choose from
Because it focuses on the person and not on the structure of the message
QUESTION 5: In the case of "New Coke", what was the main communication error?
The inconsistency, breaking with its brand identity built on the idea of being "the authentic"
The excess of clarity in its advertising message
The lack of an attractive logo for the new product
Using language that is too simple for your audience
QUESTION 6: What quality is essential to building trust and credibility with the audience?
Ambiguity, so that each person can interpret it as they wish
Incoherence, to show flexibility in ideas
The lack of clarity, to generate curiosity
Consistency, since a uniform message over time is perceived as more reliable and authentic
QUESTION 7: What should be avoided to achieve a clear message?
Well-structured sentences
Inaccessible vocabulary, ambiguities and unnecessary detours
The direct presentation of ideas
The effort to present the content in a way that does not require additional effort from the recipient
QUESTION 8: What was the consequence of the inconsistency in the launch of "New Coke"?
An immediate increase in sales of the new product
Consumer loyalty was strengthened
A reaction so negative that the company had to withdraw the product and relaunch the original
The rest of the soft drink brands copied the new formula
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INCORRECT QUESTIONS
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