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Test Focusing the Message on the Reader: The Focus on [You]
Agenda
1st QUESTION: What does the "you" focus technique consist of?
By using more formal and technical language
By focusing on the actions the company takes
In writing longer, more descriptive sentences
By replacing pronouns like "I" or "we" with "you" to center the message on the reader
2nd QUESTION: What is the main effect achieved by changing the perspective from "we" to "you"?
The message becomes longer and more complex
The writer demonstrates his authority and knowledge
Communication becomes less direct and more ambiguous
The writer shifts from focusing on his own actions to focusing on the reader's benefit and experience
3rd QUESTION: According to the text, what fundamental question does every reader unconsciously ask?
Who is the author of this message?
How long will it take me to read this?
Is this message formal or informal?
Why is this important to me?
4th QUESTION: How does the text suggest transforming the phrase "We have initiated your payment"?
You will receive your payment in the next few days
We have processed the payment for you
The payment has been initiated on our end
We are sending your payment
5th QUESTION: What is a key benefit of placing the recipient at the center of the action?
The message becomes more generic and less specific
The reader feels less important in the communication
The message becomes more relevant and captures attention more effectively
The writer needs to use more words to explain the same thing
6th QUESTION: What does the "you"-focused approach proactively address?
The description of a product's features
The sender's need to communicate an action
The length and complexity of the text
The reader's implicit question about how important the message is to him
7th QUESTION: What does the text say about the phrase "I can send you the report this afternoon"?
What is a speaker-centered sentence that can be replaced by 'You will receive the report this afternoon'?
What is the best example of reader-centered communication?
That is a sentence that cannot be improved
It's a very direct way to communicate an action
8th QUESTION: In addition to making the message more direct and personal, what other effect does focusing on "usted" have?
Makes the message harder to ignore
It makes the message clearer and more meaningful to the reader
Allows the writer to use a more complex vocabulary
Increase the total length of the email
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INCORRECT QUESTIONS
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Are there any errors or improvements?
Where is the error?
What is the error?
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