1st QUESTION: What is the most important principle in intercultural communication to avoid misunderstandings, according to the text?

2nd QUESTION: What is recommended to do if a written message from another culture raises doubts or provokes a negative reaction?

Because people are more receptive to someone who communicates positively and constructively
Because it demonstrates superiority and knowledge about the subject
Because it accelerates communication and decision-making
Because it's the only way to avoid using translators