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Test Principles of Persuasion I: Agreeableness and Reciprocity
Agenda
1st QUESTION: What is the liking principle based on?
That we are more likely to say "yes" to requests from people we like
That we should always receive something in return for a favor
On the need to be flexible with coworkers
Where product quality is the most important thing
2nd QUESTION: What is meant by the principle of reciprocity?
To the social obligation we feel to repay a favor
To the fondness we feel for the host of a sale
To the need to build positive relationships with peers
On the influence of advertising on our decisions
3rd QUESTION: How is the principle of reciprocity applied in a professional setting according to the example in the text?
Investing time in building positive relationships
Being flexible with colleagues we like
Offering proactive assistance to another department
Buying a product because you like the seller
4th QUESTION: What are the principles of liking and reciprocity according to the text, rather than manipulation tactics?
Tactics for obtaining immediate personal benefits
Methods for forcing others to agree
Rules that only apply at social gatherings
Strategies for building a culture of collaboration and mutual support
5th QUESTION: What is a prerequisite for effective persuasion according to the principle of liking?
Build a genuine and positive connection
Offer a high-quality product
To have the most authority in the room
Do a favor and immediately ask for something in return
6th QUESTION: What is created in a person when we give something without expecting anything in return?
A feeling of distrust
A sense of social obligation
An obligation to reject the offer in the future
The idea that the favor has no value
7th QUESTION: What are we more willing to do with colleagues we like in an office?
To ignore their requests
To compete with them more directly
To help, share information, or be flexible
To ask them for favors constantly
8th QUESTION: How does reciprocity translate from the perspective of persuasion?
In an immediate transaction
To always ask for a favor before giving one
In never expecting anything in return
In the strategy of "give before receiving
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