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Test The concept of brand advocacy

QUESTION 1: What defines an organic ambassador according to the text?

A customer who voluntarily promotes the brand after a positive experience
An influencer hired by the company to create content
A customer demanding compensation for their referral
An employee working in the marketing department

QUESTION 2: What is one factor that contributes to creating organic advocates?

Offering lower prices than the competition
Run paid advertising campaigns
Boost visibility on social media through ads
Provide exceptional quality support and empathetic service

QUESTION 3: What example does the text provide for turning a complaint into a promotion?

A customer who switches providers after a service failure
A user who receives compensation and then praises the speed and friendliness
A marketing campaign featuring paid testimonials
Lowering prices to regain trust

QUESTION 4: What is the main benefit of organic ambassadors?

Credibility and visibility that cannot be bought through traditional marketing
Immediate increase in sales due to paid promotion
Greater control over opinions on social media
Reducing the need for customer support

QUESTION 5: According to the text, what effect do genuine recommendations have?

Generate additional advertising costs
Increases only momentary visibility
It builds stronger trust in the company among new prospects
Completely replaces recurring sales

QUESTION 6: What strategy does the text suggest for capitalizing on an operational crisis?

Ignoring complaints to avoid negative publicity
Always offer discounts for mistakes
Delegating communication to a third party with no direct contact
Handle the conflict with empathy and proactivity to turn customers into advocates

QUESTION 7: What does it take to turn buyers into passionate advocates?

Lower prices to build loyalty
Consistently provide exceptional service
Invest large sums in traditional advertising
Automate all customer service

QUESTION 8: What additional advantage do they mention regarding organic advocates?

Generate only negative reviews
Ensure that the company does not need technical support
They become repeat customers, ensuring long-term revenue
Operating costs increase due to personalized service

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