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Test Accompaniment and final leap
Agenda
1st QUESTION: What is the intervention needed to overcome the paralysis phase?
The prospect acting alone
The irruption of an authority figure to provide certainty and direction
Price increase
Aggressive advertising campaigns
QUESTION 2: What role does the corporation assume in the commercial narrative architecture?
Consumer competitor
Indifferent entity
Temporary supplier without support
Experienced guide who has already traveled the road the consumer is afraid to go down
3rd QUESTION: From what position should the expert's intervention be made?
From a deep vocation of service
From arrogant superiority
With indifference towards the customer
With unrealistic promises
4th QUESTION: What does the brand provide to restore an individual's self-confidence?
Advertising only
Temporary discounts
Maps, precise tools and necessary moral support
Generic advice
5th QUESTION: How does the provider entity intervene with the logistically overwhelmed entrepreneur?
Assigning a personal advisor who structures a gradual and frictionless implementation plan
Leaving the planning to the client
Increasing the workload
Offering only general information
QUESTION 6: What is the effect of shifting the burden of planning to the company's expertise?
Increases uncertainty
Does not change the level of distress
Generates confusion
Reduces the level of distress to zero
7th QUESTION: During the initial immersion, what difficulties will arise?
Lack of any change
Natural operational difficulties stemming from the learning curve
Legal problems
Immediate abandonment of service
8th QUESTION: What strategies should the company consider to maintain the buyer's motivation?
Ignoring frustrations
Reducing support
Provide interactive tutorials, real-time assistance and symbolic rewards for each milestone reached
Increasing prices after purchase
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