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Test Affinity and identity proximity
Agenda
1st QUESTION: According to the text, what function does sympathy have in transactional interactions?
Reducing interlocutor resistance
Increasing economic rigor
Substitute product quality
Withholding legal information
QUESTION 2: The text indicates that human biology predisposes to.... what is the consequence?
Preferring lower prices
Blind trust in attractive figures
Avoiding social interactions
Value technical data exclusively
QUESTION 3: How do brands exploit sympathy in mass communications according to the text?
Increasing language complexity
Lower investment in advertising
Avoid direct interaction with the public
Creating pleasing institutional personalities
QUESTION 4: What does the text recommend for projecting corporate closeness?
Use unique technical language
Hiding the faces of employees
Focus only on economic data
Show human face and use colloquial language
QUESTION 5: According to the text, what effect does constant kindness have on consumers?
Causes immediate rejection
Reduces customer loyalty
Forgives minor mistakes and encourages willingness to invest more
Increases price comparison
6TH QUESTION: The concept of selfishness implicit in the text explains that consumers
Are indifferent to brand values
Prefer brands that reflect their own identity
Always look for the cheapest product
Avoid personalized recommendations
7TH QUESTION: When a platform tailors recommendations to the user's lifestyle, the subject often feels that the platform is not a "hard sell"?
Immense personal validation
Confusion about your identity
Distrust of the brand
Indifference to products
8th QUESTION: The text argues that by identifying with a brand, the customer invests in
Just a material good without meaning
A guarantee of return
A symbol that reaffirms their identity and generates loyalty
A lower price in the long run
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