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Test Archetypal connection models
Agenda
QUESTION 1: What do universal personality profiles enable organizations to do in marketing?
Improve only financial results
Facilitate immediate geographic expansion
Generate distrust through homogeneity
Humanize your structures and create an instant empathy channel
QUESTION 2: How does the prospect recognize a company that aligns its tone and aesthetics with an archetype?
Subconsciously recognizes it as a familiar and trusted entity
Perceives it as totally novel and strange
Require you to expend more energy to understand it
Associate it with higher prices
3rd QUESTION: What avoids the neurological shortcut to the receiver of the message?
The recipient experiences an immediate emotional response
The company must define its profile
To make the prospect identify with the brand
Spending the receiver's energy deciphering the company's true intention
4th QUESTION: What is it suitable for to take on the scholar and perfectionist-oriented figure?
To appeal to audiences looking for magic and creativity
To project a playful and unprofessional image
For mass data management entities or financial audits
To connect with athletes looking to overcome obstacles
QUESTION 5: What audience does a profile linked to magical transformation attract?
Consumers who prefer traditional solutions
Audiences who want to turn ordinary constraints into extraordinary achievements
Investors looking for strict security
Audiences indifferent to innovation
QUESTION 6: What does the company achieve by injecting defined characteristics into each piece of communication?
Reduce the symbolic identity of products
Convert communication into purely utilitarian messages
Causes the customer to adopt products as representative emblems of their own personal struggle
Hinder consumer loyalty
QUESTION 7: What is the result of precisely defining the role of the institution in the collective imagination?
Increasing volatility in the face of economic changes
Establish a strong positioning and cement lasting bonds
Lose connection with the collective imagination
Reduce attitudinal coherence
8TH QUESTION: What effect does projecting clear characteristics such as wisdom or courage have on the prospect's expectation?
Quickly build consumer loyalty by converting transactions into affective alliances
Cause rejection due to excessive clarity
Make the institutional narrative not resonate with market motivations
Forcing the customer to spend more energy to make a decision
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