QUESTION 1: According to the text, what effect do warm colors such as red and orange have on the receiver?

Produce a sedative effect on the central nervous system
Elicits feelings of stability and rationality
Evokes vital growth and health
Ideal for highlighting buy buttons because they encourage an immediate impulsive response

QUESTION 2: According to the text, what characteristic do cool tones such as blue and green mainly convey?

Must be chosen according to personal aesthetic whims
Blue should always be preferred for all brands
Must be decided by a thorough analysis of the emotion required by the target market
Selection does not affect institutional credibility

Shades do not influence the overall interpretation of a product
A misaligned palette can generate cognitive dissonance and loss of credibility with a drop in conversions
Warm colors always build trust in the long run
Chromatic psychology is irrelevant to financial objectives