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Test Community and platform management
Agenda
QUESTION 1: According to the text, what is the golden rule in network management?
Constantly publish offers to generate immediate sales
Using platforms as permanent catalogs of promotions
Orient the vast majority of content to educate, inspire or entertain the follower without demanding anything in return
Maintain a unidirectional communication from the brand to the public
2nd QUESTION: What percentage of the text mentions that should be devoted to enriching the life of the audience?
Allocate only twenty percent to valuable content
Eighty percent communication effort to enrich audience's lives
Balance fifty percent educational and promotional
Minimize educational communication and increase promotions
QUESTION 3: What is the effect of turning corporate monologues into text-based dialogues?
Modern loyalty and relationship building
Massive rejection and disengagement
Isolation of the community from the brand
Increasing sales without relational impact
QUESTION 4: What specific practice does the text recommend to humanize the institutional façade?
Publish only promotional material
Respond to comments with a personal tone and call users by name
Communicating from an unattainable institutional pedestal
Avoiding open discussions to maintain control of the message
5th QUESTION: According to the text, what happens when users feel that their opinions shape the brand?
Users lose interest and become disengaged
The brand loses its identity in front of the competition
Decreases group loyalty
Develop a deep bond and a protective shield against competition
QUESTION 6: What is the intention of devoting a minority percentage of publications to promotions?
Saturate the community with commercial messages
Compel the audience to support the brand
Reduce quality of educational content
Get the public to receive promotions with enthusiasm and openness
7th QUESTION: What is the result of creating exclusive spaces to interact according to the summary?
Strengthens sense of belonging and turns followers into advocates
Eliminate bidirectionality and worsen interactions
Increase short-term transactions only
Reduce members' active participation
8th QUESTION: What is a central component of successful digital community management according to the summary?
Publishing only promotional material to drive sales
Avoiding answering inquiries to maintain authority
Balance promotional and educational content and deliver high-value material
Maintaining a unidirectional communication model
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