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Test Deep empathic persuasion
Agenda
QUESTION 1: What persuasive technique validates dreams deferred and generates an emotional bond?
Criticize audience aspirations
Present technical data without appealing to emotions
Blame the client for past failures
Validate dreams and ensure they are achievable
2nd QUESTION: What is recommended to be done about the prospect's previous failures?
Attribute blame to the customer's lack of capability
Disblame and attribute to lack of appropriate tools
Publicly punish errors
Ignore the past and focus only on the product
QUESTION 3: What is the effect of absolving the user of responsibility and offering the product as a missing link?
Restores self-confidence and builds loyalty
Causes mistrust of the brand
No emotional impact
Increases the perception of risk
QUESTION 4: What strategy strengthens brand-consumer cohesion?
Avoid mentioning common problems
Promise results without defining enemies
Identify and attack a common adversary
Focus exclusively on price and features
QUESTION 5: What can function as a common enemy according to the text?
Only a rival corporation
The customer himself as an obstacle
Abstract concepts such as bureaucracy or creative blocking
The absence of advertising
6th QUESTION: What satisfies the prospect's ego and predisposes him favorably?
Make you feel ignored
Confirm your previous suspicions and back up your intuitions
Constantly contradict their intuitions
Offering only cold data without recognition
QUESTION 7: What is one result of connecting with the deep aspirations of the audience?
Positioning the company as an inspirational source that transcends the transaction
Reduce attraction to the brand
Generate rejection by manipulation
Limit the relationship to an economic exchange
QUESTION 8: What transforms the corporate relationship into a supportive partnership according to the summary?
To increase sales frequency
To provide comprehensive legal safeguards
To invest only in price campaigns
Forge strategic alliances against common obstacles
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