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Test Emotional resolution and closure
Agenda
1ST QUESTION: According to the marketing text, the villain can be represented by
A human antagonist
Inefficient competitor services
An internal conflict of the protagonist
An aesthetic resource
QUESTION 2: What is one consequence of symbolic confrontation according to the text?
Consolidating consumer loyalty
Increase public confusion
Cause rejection of the brand
Emphasize the minority of the market
QUESTION 3: What should the story show about the promoted good?
Hide product defects
Showing how it gives exceptional powers to the hero
Focus on price
Avoid describing the threat
QUESTION 4: What is the effect of the measured application of humor in closing advertising?
Intensify dramatic severity
Provoke emotional rejection
Distancing gravity and generating endorphin spikes
Eliminate empathy
QUESTION 5: What is the purpose of the happy ending according to the text?
Provoke emotional distance
Highlight the brand's shortcomings
Show the fragility of the hero
Associating the brand with full satisfaction
QUESTION 6: By staging a resounding victory, does the firm demonstrate how it can be used in commercial narratives?
Undisputed superiority of your catalog
Inability to compete
Neutrality towards the competition
A risk for the consumer
QUESTION 7: According to the summary, what action increases the dramatic intensity of the narrative?
Reduce narrative hurdles
Emphasize humor at all times
Eliminate the villains of the story
Materialize large obstacles as palpable adversaries
8TH QUESTION: Culminating the story by generating a big smile warrants
To decrease brand recall
To provoke consumer indifference
Immensely positive recall that fosters future interactions
Cause public rejection
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