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Test Environmental pressure
Agenda
QUESTION 1: According to the text, what motivates automatic preference for certain individuals?
Immediate economic advantage
Belonging to one's own social circle
Higher objective quality
Institutional advertising
QUESTION 2: What strategy do digital companies use to integrate into a community?
Forging narratives that celebrate shared values
Reduce prices
Constantly changing corporate identity
Avoid visible reviews
QUESTION 3: What is the effect of transforming the organization into a member of the tribe?
Loyalty decreases
Increases uncertainty
Generates rejection by the target audience
Dramatically raise loyalty rates
4th QUESTION: According to the text, what is the function of social demonstration such as reviews?
Forces you to perform exhaustive checks
Act as a heuristic shortcut that exempts from checks
Reduce product visibility
Causes widespread distrust
QUESTION 5: How do companies maximize the impact of reviews?
Hiding ratings
Posting only negative reviews
Soliciting anonymous reviews only
Deploying the most persuasive reviews in strategic positions
6th QUESTION: What effect does the exposure of thousands of excellent ratings have?
Increases buyer uncertainty
Generates rejection due to saturation
Creates a virtual consensus that pacifies uncertainty
Forcing to check every opinion
7th QUESTION: What transforms the purchase into an act of affirmation according to the text?
The search for the best offer
Lack of brand awareness
Integrating the organization into the values of the tribe
The absence of reviews
8th QUESTION: What effectively eliminates uncertainty during the digital process?
Display massive approvals
Reduce the size of the community
Hide testimonials
Limiting purchasing options
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