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Test Formulation of organized tactics
Agenda
1st QUESTION: What is the first step in strategic formulation according to the text?
Receiving customer feedback
Launching the service without analysis
Performing a comprehensive audit of the current situation
Increasing the advertising budget
2nd QUESTION: What should organizations define after diagnosing the environment?
Vague and general objectives
Quantifiable goals such as number of sales or percentage of growth
Reduce all investments
Failure to establish indicators
3rd QUESTION: What are the benefits of establishing precise performance indicators?
Provides unquestionable focus and avoids peripheral actions
Allows ignoring the budget
Guarantees success without supervision
Accelerate launch without analysis
QUESTION 4: What does tactical planning include according to the text?
Leaving tasks without responsible persons
Breaking down goals into daily weekly and monthly tasks with accountabilities
Eliminate periodic reviews
Ignoring financial estimates
5th QUESTION: Why is it mandatory to project a budget?
Because it replaces control and follow-up
Because it avoids setting quantifiable goals
Because it allows to launch projects without resources
Because it contemplates investments in digital advertising, software tools and human capital
QUESTION 6: What is the frequency of review recommended by high-performing companies?
Weekly or bi-weekly reviews
Only annual evaluations
Review at the end of the campaign
Ignore metrics until year-end close
7th QUESTION: What does early monitoring allow for when actions do not meet the metrics?
Increasing spending without control
Eliminate all indicators
Waiting until year-end to act
Pivot immediately and adjust course to protect ROI
8th QUESTION: What is the main summary of the text on strategic formulation?
Ignoring competitive analysis
Prioritizing creativity without objectives
Start with an in-depth audit and set measurable objectives
Developing campaigns without realistic budgets
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