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Test Landing page architecture
Agenda
QUESTION 1: According to the text, how should a model's gaze be oriented at the head end?
Focusing the user's attention on the offer by looking at the model
Using decorative headers unrelated to the content
Include multiple offers to increase options
Orienting the face and line of sight to the headline or buy button
2nd QUESTION: What does the golden rule recommend on landing pages about alternatives?
Reduce alternatives to a single commercial objective
Multiply navigation menus for greater accessibility
Adding outbound links to inform the user
Including more than a dozen simultaneous offers
3rd QUESTION: What effect do affable facial expressions have on corporate images?
Avoiding images of people so as not to distract
Maintain a neutral color palette without contrast
Using affable facial expressions to reduce skepticism
Place top navigation bars to facilitate exit
4th QUESTION: What is suggested to be done with the call to action to control the cognitive path?
Allow several calls to action of equal weight
Highlight a single call to action with a contrasting color
Adding ornamental elements to embellish the page
Fragment concentration with multiple menus
5th QUESTION: How should a landing page act according to the text?
Designing merely decorative pages
Prioritizing information overload to show options
Keep calls to action in the background
Build the page as a visual funnel that leads to conversion
QUESTION 6: What elements should be removed to protect customer focus?
Offer several alternatives to suit all users
Eliminate navigation bars and ornamental elements that fragment concentration
Increasing the amount of outbound links for transparency
Saturate the page with information to complete the journey
QUESTION 7: What is the effect of following the biological instinct to look where a peer is looking?
Follow biological instinct to look where a peer is looking to direct attention
Ignoring the direction of the model's gaze for neutrality
Place forward-facing faces to establish direct eye contact
Use neutral imagery with no expressions to avoid bias
8TH QUESTION: What is the benefit of minimalistic and clean interfaces according to the summary?
Increasing visual complexity to show professionalism
Keep multiple core offers on the same page
Design minimalist and clean interfaces to protect focus and maximize conversions
Relying exclusively on ornamental elements to guide the user
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