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Test Personality and projected identity
Agenda
1st QUESTION: What is sought by aligning the invisible value promise with the graphic manifestations?
Create cognitive dissonance in the audience
Generate a coherent and authentic identity
Reduce buyer's memory
Avoid communication on all fronts
QUESTION 2: According to the text, what happens if an innovation mission uses muted color palettes?
Reinforces brand credibility
Cause cognitive dissonance in the audience
Increase organic virality
Ensures uninterrupted transactional flow
QUESTION 3: What makes it easier to treat the entity as having human features?
Reduce buyer recall
Produce uniformity in the market
Selecting the right discursive tone
Eliminate written communication
4th QUESTION: What generates consistency across employees, packaging and digital platforms?
A strong and credible identity
A complete disregard of the market
An immediate increase in sales
Loss of corporate values
QUESTION 5: What is the most lethal risk in a saturated ecosystem, according to the text?
Go totally unnoticed by mimicking the brand
Exploit radical differentiation
Designing a good that breaks the routine
Create unsuspected after-sales service
QUESTION 6: What does the text propose as a tactic to monopolize recall?
Uniform colors and logos
Avoid any disruptive elements
Exploit radical and atypical differentiation
Reduce brand personality
7th QUESTION: What is the effect of incorporating extravagant packaging morphology?
Increasing general indifference
Causes cognitive dissonance
Reduce market attention
Injecting awe that facilitates memory
8th QUESTION: What is the result of unifying colors, logos and speeches?
Increasing promotional invisibility
Creating a purely transactional business relationship
To provoke virality without effort
Ensuring immediate consumer recognition
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