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Test Redistribution of narrative roles
Agenda
1st QUESTION: According to the text, who should be the protagonist in the commercial narrative?
The corporation
The consumer
The product
The market
2nd QUESTION: What is the effect of focusing the narrative on institutional excellence?
Viewer identifies
Viewer loses interest
Increases empathy
Validates the customer's struggle
3rd QUESTION: What role should the organization assume after giving prominence to the customer?
Customer competitor
Passive observer
Absolute savior
Facilitator or mentor
QUESTION 4: According to the text, how does the company transform the perception of the product by helping the customer?
Makes it an indispensable resource
Presents it as an expense
Makes it irrelevant
Turns it into a simple material good
5th QUESTION: In the animal nutrition example, what is the protagonist's problem?
Does not know dietary protocols
Wants to adopt a dog
Seeks to become a veterinarian
No resources to buy food
QUESTION 6: What generates the legitimization of the buyer's struggle by placing him at the center of the story?
Loss of interest
Confusion about the product
Sense of identification
Competition between brands
7th QUESTION: How does the company consolidate its authority by operating according to the text?
Through aggressive campaigns
Through product simplicity
Increasing prices
Operating from empathy
8th QUESTION: What does the brand achieve by facilitating user success, according to the summary?
Temporal relationship
Consumer distrust
Lasting bonds of gratitude
Reducing sales
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