QUESTION 1: What describes the sunk cost fallacy mentioned in the text?
2nd QUESTION: What strategy do digital subscription companies use to increase the barrier to exit?
QUESTION 3: According to the text, what effect do periodic reminders have on user retention?
4th QUESTION: What role does personal goal setting play in customer retention?
QUESTION 5: How do apps help to keep the user active according to the text?
QUESTION 6: Why does showing progress make it difficult to migrate to competitors?
QUESTION 7: What does the summary conclude about consumers' reluctance to abandon projects?
8th QUESTION: What effect do platforms that monitor progress have on the customer relationship?
Please, log in to have your progress recorded. Without logging in, you will be able to take the test but your progress in the course will not be increased
