1ST QUESTION: What technique reduces the perception of the amount by dividing it into parts?
QUESTION 2: What is a perceived benefit of breaking down charges into fractions?
QUESTION 3: What resource reduces the perceived impact of converting an annual cost?
QUESTION 4: What strategy prevents the consumer from assigning a cost to each individual item?
QUESTION 5: Why can bundling services raise the average ticket?
6TH QUESTION: What cognitive effect does the fragmentation of prices seek?
7th QUESTION: What example illustrates bundling to obfuscate prices?
8th QUESTION: What argument do companies use to get the customer to accept split fees?
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