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Test Structural design of the attraction (Phase I)
Agenda
QUESTION 1: What is the first obligation when designing an attraction funnel?
Break the user's visual automatism
Increase the number of advertising impacts
Offer the complete solution immediately
Reduce ad body text
QUESTION 2: What must the headline or opening sentence do according to the text?
Describe the product in detail
Present the ultimate solution
Operate as an anchor that paralyzes the gaze
Include extensive technical data
QUESTION 3: What kind of questions are recommended to interrupt navigation?
Open-ended questions about preferences
Quoting customer testimonials
Direct interrogations that point to a known frustration
Listing technical benefits
4th QUESTION: What should be cultivated once the ephemeral attention has been achieved?
An immediate call to action
A deep level of curiosity and intense empathy
A complete technical explanation
A bombardment of offers
QUESTION 5: What is the effect of phrases that validate customer attrition?
Immediate rejection
Increase prospect confusion
Reveal the ultimate solution
Act as sedatives for their critical defenses
QUESTION 6: How should the solution be maintained during the analytical phase?
Partially veiled and hidden from the public
Exposed from the beginning
Never mentioned
Accompanied by price lists
7th QUESTION: What is the purpose of mixing emotional validation and calculated mystery?
Forcing immediate purchase
Retain the user within the narrative and pull them into the core of the argumentation
Reduce ad length
Eliminate all selling intent
8TH QUESTION: What ensures the structural design of the appeal?
Increased number of clicks without segmentation
Exhaustive technical argumentation
An increase in the frequency of publications
That the proposition never goes unnoticed
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