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Test The collective replication instinct
Agenda
1st QUESTION: What type of neurons are activated when observing another person perform an action?
Motor neurons
Glial cells
Reflex neurons
Sensory neurons
QUESTION 2: What effect does the reflex neuron mechanism promote according to the text?
Encourage individual competition
Generates social isolation
Encourages empathy and subconscious imitation
Increase rational analysis
3rd QUESTION: Why do crowds congregate in front of crowded establishments?
For lower prices
Because they believe that the majority guarantee quality and safety
For better visibility
For digital marketing strategies
4th QUESTION: What does the mind assume about the decisions made by the majority?
Because they have an implicit guarantee of quality and safety
Because they are always wrong
Requiring extensive evaluation
Because they are based on chance
QUESTION 5: What triggers counter positions to the crowd?
The same brain centers in charge of processing severe physical pain
Reward centers
Cognitive judgment processes
Immunological response
QUESTION 6: How do brands exploit vulnerability to social rejection?
Showing indicators of high demand
Offering discounts
Ignoring the phenomenon
Disseminating messages that emphasize membership in an exclusive community
QUESTION 7: What is the effect of showing high demand indicators according to the text?
Increases curiosity
Reduces anxiety and facilitates impulsive transactions
Causes immediate rejection
Guarantees low prices
8th QUESTION: What is the main motivation that drives the prospect to complete a transaction?
The search for savings
Rational quality assessment
Curiosity
The visceral need for social belonging and protection
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