1st QUESTION: Why is it difficult to convince a buyer with theoretical arguments alone according to the text?
2nd QUESTION: What technique does the text propose to break down buyer prevention?
3rd QUESTION: According to the text, what is the effect of allowing the subject to empirically evaluate a tangible good?
QUESTION 4: In the example of the cheese producer, what psychological reaction is mentioned as being triggered by the tasting?
QUESTION 5: What consequence usually occurs after accepting and enjoying a free sample according to the text?
QUESTION 6: What audio-visual technique does the text describe to activate appetite in a movie theater?
7TH QUESTION: What is the physiological result of detailed audiovisual exposure according to the text?
8th QUESTION: What is the summary of the effect of taste stimulation on sales?
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