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Test Closing with a Call to Action (CTA)
Agenda
QUESTION 1: What is the purpose of persuasive speaking according to the text?
Transforming reality through concrete execution
Only report with data
Entertainment without action
Generate undefined debate
2nd QUESTION: What converts the passive energy of listening into performance?
Inspiring the audience
Closing with a Call to Action
Use of statistics
Final applause
QUESTION 3: If the speaker wants something to happen after leaving the stage, what should the speaker do?
Suggest vague changes
Explain the next step with imperative clarity
Asking for feedback from the audience
Tell humorous anecdotes
QUESTION 4: In the civic example, what specific instruction is given to the audience?
It is important to participate
It would be good to be informed
Perhaps vote when they can
Tomorrow their duty is to go and cast their vote
QUESTION 5: In business, what should be asked at closing?
Share the speaker's biography
Thank without asking for anything
List benefits without a proposal
Ask for a purchase, subscription or signature
QUESTION 6: What kind of verbs are recommended for mobilizing?
Conditionals and hesitations
Past tense descriptives
Imperatives or exhortations
Technical and cryptic
7TH QUESTION: What is the effect of posing the ending as a challenge or engagement question?
Reduce audience accountability
Focuses the spotlight on the speaker
Transfers responsibility to the audience
Weakens the call to action
QUESTION 8: What is the final message that empowers the listener?
I've said what I should have said, now you take action
Keep reflecting indefinitely
Wait for further instructions from the speaker
No need to change anything
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