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Test Strategic Benefits (): Employer Branding

QUESTION 1: In addition to selecting the candidate, what strategic opportunity does the interview represent according to the text?

QUESTION 2: How does the text define the term "Employer Brand"?

3rd QUESTION: What aspect do the new generations (Millennials and Gen Z) value that differs from previous generations?

QUESTION 4: How does a disorganized or impersonal interview impact the employer brand?

5th QUESTION: What can candidates who are not selected but have a good experience become?

QUESTION 6: What is one of the factors that build a strong employer brand, according to the text?

QUESTION 7: Why is the perception of a candidate so important, even if he or she is not selected?

8th QUESTION: What are Millennials and Z generations particularly active at in the digital age?

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