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Test Customer retention techniques
Agenda
QUESTION 1: WHY IS IT MORE PROFITABLE AND BENEFICIAL TO KEEP EXISTING CUSTOMERS THAN TO ACQUIRE NEW ONES?
Satisfied customers are more likely to recommend the company to others
Retaining existing customers requires more resources and effort than acquiring new customers
Existing customers are less likely to spend money on additional products or services compared to new customers
All of the above
QUESTION 2: WHAT KIND OF TECHNIQUES ARE REQUIRED TO ACHIEVE EFFECTIVE CUSTOMER RETENTION?
Sending mass and non-personalized e-mails to customers
Offer guarantees only to existing customers
None of the above
Referral programs
QUESTION 3: WHICH OF THE FOLLOWING IS NOT A CUSTOMER RETENTION TECHNIQUE?
None of the above
Exclusive discounts for new customers
Referral programs
Create a community to interact with customers
QUESTION 4: WHAT ARE UPSELLING AND CROSS-SELLING PROGRAMS BASED ON?
Understanding customer preferences
In offering complementary products to the initial purchase
In offering improved versions of products
All of the above
QUESTION 5: WHAT DOES UPSELLING INVOLVE?
Offer additional products related to the initial purchase
Suggest an improved version of the product the customer is considering
Providing exclusive benefits to loyal customers
None of the above
QUESTION 6: WHAT IS ONE OF THE OBJECTIVES OF CROSS-SELLING?
Increase the value of each transaction
Obtain new customers
Increasing production costs of the products offered
None of the above
QUESTION 7: WHY IS IT RELEVANT TO OFFER EXCLUSIVE BENEFITS TO EXISTING CUSTOMERS?
To incentivize customers to buy less frequently
To increase revenue losses for the company
To encourage retention and prevent them from leaving for the competition
None of the above
QUESTION 8: WHY IS IT IMPORTANT TO APPLY UPSELLING AND CROSS-SELLING TECHNIQUES IN A BUSINESS WITH CONSIDERATION?
Why upselling and cross-selling can increase sales in the short term
Because it can lead to an increase in revenues
Because it can result in dissatisfied customers but higher long-term retention, which negatively affects the continued success of the business
None of the above
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INCORRECT QUESTIONS
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