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Test The use of linkedin and personal branding
Agenda
QUESTION 1: WHAT IS LINKEDIN IN THE WORK CONTEXT?
A professional social network to connect professionals from different industries
A website to search for jobs
A blog to share work experiences
An entertainment platform
QUESTION 2: WHAT IS THE FUNCTION OF OUR LINKEDIN PROFILE?
To be a digital resume to showcase our skills and work experience
Sharing irrelevant content with our network of contacts
Publish personal content instead of professional content
Create a personal blog
QUESTION 3: WHAT CAN WE DO TO OPTIMIZE OUR LINKEDIN PROFILE?
Leaving information fields empty to make it more mysterious
Complete all information fields and use relevant keywords
Do not link to our personal website or portfolio
Not sharing relevant content with our network of contacts
QUESTION 4: WHAT CONTENT STRATEGY CAN WE USE ON LINKEDIN TO STRENGTHEN OUR PERSONAL BRAND?
Sharing irrelevant content with our network of contacts
Not interacting with our professional connections
Sharing publications related to our field of expertise and participating in discussions
Ignoring participation in groups and communities
QUESTION 5: WHAT ADVANTAGE DOES LINKEDIN OFFER IN TERMS OF PROFESSIONAL NETWORKING?
It does not allow to establish connections with people from all over the world
It does not allow to interact with our connections
Ability to establish professional connections with people from all over the world
Not useful for professional growth
QUESTION 6: HOW IMPORTANT IS IT TO SHOW THE HUMAN SIDE IN OUR LINKEDIN PROFILE?
It is irrelevant and may detract from professionalism
It is important only in personal social networks
Helps to authentically connect with our audience
No relevance in the work environment
QUESTION 7: HOW CAN RECOMMENDATIONS AND TESTIMONIALS AFFECT LINKEDIN?
They have no impact on our personal brand
They can make a difference in being considered for employment opportunities
Not relevant in the work context
None of the above
QUESTION 8: WHAT ARE THE BENEFITS OF MONITORING AND ANALYZING OUR ACTIVITY ON LINKEDIN?
No monitoring and analysis required
Does not provide valuable information about our strategy
It is not relevant for building our personal brand
It allows us to improve our presence on linkedin
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INCORRECT QUESTIONS
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Are there any errors or improvements?
Where is the error?
What is the error?
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