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Test Usefulness of storytelling to build a personal brand
Agenda
QUESTION 1: WHAT IS PERSONAL BRANDING IN THE WORK ENVIRONMENT?
The way in which a person differentiates himself in the labor market
A set of technical skills that stand out in the curriculum
The presentation of a person in social networks and blogs
Competition in today's world of work
QUESTION 2: WHAT IS STORYTELLING IN THE CONTEXT OF PERSONAL BRANDING?
A set of technical skills for effective communication
The art of storytelling to convey messages and emotions
A content production strategy for social networks
A means to generate recognition in the labor market
QUESTION 3: WHAT IS THE MAIN OBJECTIVE OF STORYTELLING IN BUILDING A PERSONAL BRAND?
Generate confidence and credibility in the labor market
Differentiating yourself from the competition in your job search
Promote personal achievements on social networks
Attract followers in blogs and presentations
QUESTION 4: WHAT CAN PERSONAL STORIES CONVEY IN PERSONAL BRANDING?
Personal experiences and emotions to connect with the public
Technical skills and knowledge relevant to the position
Reviews and opinions about products and services
Advertisements and promotions to increase sales
QUESTION 5: WHY IS AUTHENTICITY IMPORTANT IN STORYTELLING FOR PERSONAL BRANDING?
To increase competition in the labor market
To use different formats and communication channels
To maintain public confidence and generate loyalty
To adapt the core story to different audiences
QUESTION 6: WHAT ARE THE BENEFITS OF STORYTELLING IN BUILDING A SUCCESSFUL PERSONAL BRAND?
Create a resume with outstanding technical skills
Stand out in a competitive job market and build confidence
Connect emotionally with the audience in presentations
Transmit promotional offers and discounts
QUESTION 7: WHAT SHOULD BE KEY IN STORYTELLING FOR PERSONAL BRANDING?
Avoiding emotional connection with the target audience
Exaggerating achievements and experiences to stand out from the competition
Telling genuine stories that reflect who we really are
None of the above
QUESTION 8: WHY IS IT IMPORTANT TO ADAPT THE CORE STORY TO DIFFERENT FORMATS AND COMMUNICATION CHANNELS?
To build confidence and credibility in the labor market
To use different technical skills in communication
To attract followers and increase recognition in social networks
To take advantage of production tools and reach a wider audience
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